A wave of publicity during the 1980s projected Santa Fe to the world as an exotic tourist destination, America's own Tahiti in the desert. The Myth of Santa Fe goes behind the romantic adobe facades and mass marketing stereotypes to tell the fascinating but little known story of how the city's alluring image was quite consciously created early in this century, primarily by Anglo-American newcomers.

By investigating the city's trademark architectural style, public ceremonies, the historic preservation movement and cultural traditions, Wilson unravels the complex interactions of ethnic identity and tourist image-making. But it is also a cautionary tale about the commodification of Native American and Hispanic cultures, and the social displacement and ethnic animosities that can accompany a tourist boom.

Local author, Chris Wilson, has written widely on architecture, tourism and the politics of culture in the Southwest, and on cultural landscape studies. As a professor at the University of New Mexico and founding director of its Historic Preservation and Regionalism Program, his current focus is on the role of the on-going reurbanization of North American cities as a central sustainability strategy.

• Paperback
• Published by University of New Mexico Press
• 410 pages
• 10" x 7"